“Sour Patch Kids, Trident VIBES and Crash Bandicoot are fun-loving brands which make them a natural fit. We look forward to customer reaction to the partnership once it hits stores,” said Mondelēz International senior category director Iryna Shandarivska. “We are thrilled that two of our beloved Mondelēz International brands have come together with Activision to provide exciting content for consumers. Fans will start to see these packages in stores this month and will be able to redeem the codes for the in-game content starting on 30 August. Or, if they unlock all four items, players can create a whole new kart from scratch. Each will allow players to deck out their current in-game karts with a sweet new style. Specially marked packages of Sour Patch Kids and Trident Vibes with Crash Bandicoot on them will include a code to unlock one of four exciting in-game items. Sour Patch Kids and Trident Vibes have joined forces with Activision Publishing, a wholly-owned subsidiary of Activision Blizzard, to fuel your game with unique content for Crash Team Racing Nitro-Fueled.

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